Website Usability Evaluation

A website usability evaluation analyses your website’s strengths and weaknesses, gives practical recommendations to improve it and includes a free 30-minute telephone consultation

Benefits of a user-friendly website:

  • Visitors will stay longer on your site, giving you more time to convince them to choose you over your competition
  • A user-friendly website gives you credibility and makes you appear professional and knowledgeable
  • Making things easy for your visitors shows you recognize the value of their time and provides a positive customer experience

The Report

The usability evaluation report explains the results of the analysis in a clear and simple manner and highlights practical suggestions for improvement.

Screenshots of your site are used to illustrate so you can see first-hand where problems occured. Good points are also noted to ensure that you do not remove them from your site!

The report will be emailed to you in PDF format and a printed copy mailed to you.

Evaluation Criteria

Your site will be evaluated based on the following criteria:

Navigation & Site Structure
Do your users find successfully what they are looking for? Is the information presented in a clear and logical manner so that it is easy to find?

Is your information clearly written and understandable? Are you communicating effectively what your users want to know?

Graphic Design, Branding and Marketing
Are your graphics and layout consistent and useful to your visitors? Are you sending a clear message to your potential customers by highlighting your Unique Selling Proposition (USP)?

User Experience & Technical Issues
Is the site making users do things they don’t want to do? Is your site frustrating users with features that are not standard?


Usability evaluation pricing varies according to several factors such as:

  • number of pages within the site
  • number of dynamic pages (forms, shopping carts, etc.)
  • size of content within the pages

For small business websites, rates are usually between 250$ and 750$ (CDN). Contact us for more pricing information.

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