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Why images don’t make good navigation links

Using images as navigation on a website is very difficult to do well. People are most likely to look at text first; images that look like advertisements or have a purely decorative aspect are often ignored. Jakob Nielsen, a leader in usability research, conducted a study in which the eye movements of users were recorded….

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How to make your email marketing look like spam

If you are using e-mailings to get people to visit your website, chances are at least some of your messages are considered as spam. A recent study indicates that 93% of all emails we receive are spam. How can you make sure your message is not perceived as such? Some time ago, I received this…

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Let’s Play Blog Tag… I’m It!

There’s a viral game of blog tag going around, where bloggers tag each other to post five things about themselves on their blog. I’ve been tagged simultaneously by Ferry den Dopper, my Dutch counterpart and Muriel Vandermeulen, who has an interesting blog (in French) about how to write for the web. I guess it means…

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Writing for the Web

Content written specifically for the web increases visit duration,improves credibility and gives your busy users a positive experience by going straight to the point. Writing for the Web People read very differently on a screen than they do on paper; make sure you get your point across by optimizing your web content so your visitors…

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Email Marketing Services

All-in-One We take care of designing the template, managing your subscriber list, putting together your mailings and sending them out. All you have to do is tell us what you want to send and when! Self-Serve We provide you with a template and a personal online control panel so you can manage your mailings yourself….

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Website Usability Evaluation

A website usability evaluation analyses your website’s strengths and weaknesses, gives practical recommendations to improve it and includes a free 30-minute telephone consultation Benefits of a user-friendly website: Visitors will stay longer on your site, giving you more time to convince them to choose you over your competition A user-friendly website gives you credibility and…

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User-Friendly Website Design

A user-friendly website is designed with your potential and current clients in mind; it is aligned with your business goals. Why you should have a user-friendly website Your website can help your business Your website is not just an online brochure; it can actively contribute to your business’ growth. Websites that are not user-friendly turn…

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5 Ways Your Website May be Hurting Your Business

So you didn’t invest a huge sum in your website… at least you’ve got one; it can’t hurt, right? Wrong. A website that is not user-friendly can not only hurt your credibility but also cause a loss in profit by turning away potential and even current clients. Can you afford not to know what your…

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